2021 Recorded Sessions

Note: 2021 recordings are for registrants’ personal use only. Please do not copy, download, or distribute without permission.


Keynote

The Church at Home | 3 Strategies to Bridge the Gap with a Digital Ministry

Diana Gladney, video marketing expert

As churches all across North America and globally were forced to have a dominant presence online, how to church shows up to leverage these social mediums is critical.

In this keynote training, we'll dive into the #1 mistake most churches in North America are making when attempting to leverage social media and content and social strategies to build a strong and effective digital ministry to reach and connect international audiences with the gospel.


Copyright Law/Intellectual Property

Kimra Major-Morris, intellectual property attorney


Refreshing Social Media Ministry

Heidi Baumgartner, communication director of the Washington Conference of Seventh-day Adventists

Social Media managers: are you feeling overwhelmed? Discouraged? Needing inspiration? Let’s take a refreshing look at social media ministry, what we’re learning in the pandemic, and explore ideas for building community in virtual spaces.


The Power of a profile

Philip Shaw, organizational & strategic services professional

Harnessing and cultivating digital real estate on LinkedIn. This workshop will be offered again in Session 3.

Resources:

LinkedIn Local By the Numbers

Rise of the New LinkedIn


Marketing Q&A

Diana Gladney, video marketing expert


SEO Made SEMple

Israel Olaore, digital marketing manager at LMG

Discover strategies to thrive in the world of search engines, and how to do simple, swift and strategic, keyword research.

Topic Keywords:

blogs, backlinks, Google My Business Page, page titles, meta descriptions, alt text, page copy

Presentation slides from Israel Olaore


How to Be Kind Without Killing Yourself: Communicating Boundaries Effectively

Dr. Dee Knight, licensed clinical psychologist

Healthy boundaries in all aspects of our lives can improve communication in various kinds of relationships, and allows us to better promote lives of peace and pursue our purpose.


Keynote

Live Long and Prosper: How to Live and Work in Your SWEET SPOT

Jeff Tatarchuk, marketer, entrepreneur, and co-founder/Chief Marketing Officer of VMAccel and VaultMiner Technologies Corp.

Alignment in your life and workplace can feel very elusive, but during this presentation, you’ll learn the simple method of finding your SWEET spot, and how to work, live, and thrive within it. Living in your SWEET spot is the combination of living in your purpose and being able to fully embrace your strengths, so that life and opportunities can flow more easily.


Hello, Inbox Friends

Heidi Baumgartner, communication director of the Washington Conference of Seventh-day Adventists

E-newsletters have the opportunity to provide valuable, informative and helpful information to a target audience. You control the content. You control the list. You create community from the first hello to calls to action. Learn how to curate nurturing and engaging content your audience.


Marketing without money

Jeff Crilley, president/CEO of Real News Public Relations

All of us would like to take our marketing to the next level. And who better to help us do that than a media insider? Former Emmy Award winning TV reporter Jeff Crilley will share the secrets to building a brand that even many seasoned PR pros don't know.

Jeff believes in combining learning with laughter. His charismatic speaking style lends itself perfectly to this fun, interactive, information-packed talk.

Takeaways include:

-How to become the "expert" in your field the media will call for a quote
-Using video to build your brand
-The do’s and don’ts of social media
-Using podcasting to become a thought leader.


Seeking an Understanding: How to Have Difficult Conversations Without Destroying Your RelationshipS

Dr. Seth Pierce, assistant professor of communication at Union College

Tired of tone-deaf dialogues? Angry online exchanges? Misunderstandings? Seth Pierce makes communication research accessible for those who want to have better conversations. He brings together interpersonal and intercultural communication principles, with a practical pastoral approach. Seth draws on contemporary issues in order to illustrate the communication principles discussed. This seminar is an ideal starting point for anyone feeling overwhelmed and confused by the communicative chaos of the world around them.


Finding and Working with Creators

Mark Paden, video marketing freelancer

You need a video project done. What now? How do you ensure the successful accomplishment of your goal, while navigating the complexities of finding, hiring, and working with creators? For that matter, how do you ensure that the project will be any good and accomplish what you want it to? As a director, producer, and marketer, I’ve been on all sides of this scenario. In these sessions, I will answer these questions and more. If you ever work with any type of artist, this seminar is for you.


Worship

Connecting Across our Differences

Joanne Cortes, pastor at Beltsville Seventh-day Adventist Church, DC Campus

How can we have more empathy, compassion, and understanding towards those who are different to us?

It is time we get comfortable with what makes us uncomfortable and begin to discover the beauty found within our differences. Connecting with people from different religions, culture, and background does not make you less Adventist, it actually makes you more Christlike as you are living life like Jesus wants you to.


Writing in the Age of Fake News: 7 Steps to Building Trust with Your Audience

Alva James-Johnson, assistant professor in the School of Journalism and Communication at Southern Adventist University

Writing, like most human-to-human interactions, is ultimately about trust. But building that bond with readers can be difficult in today’s world of distrust and cynicism. In this workshop, you will learn to overcome such challenges using a 7-step formula that will add credibility and authenticity to your writing. You might even reach a broader audience!


How to Ensure a successful production

Mark Paden, video marketing freelancer

You need a video project done. What now? How do you ensure the successful accomplishment of your goal, while navigating the complexities of finding, hiring, and working with creators? For that matter, how do you ensure that the project will be any good and accomplish what you want it to? As a director, producer, and marketer, I’ve been on all sides of this scenario. In these sessions, I will answer these questions and more. If you ever work with any type of artist, this seminar is for you.