Signature
The signature includes the icon and the logotype. These components are placed in a fixed relationship and shouldn’t be recreated or altered in any way. The signature should be used in its stacked treatment, but is available in a horizontal configuration for small uses such as on a pen. The stacked version in solid SAC Blue is preferred.
Clear Space
The signature should be kept clear of competing text, images, and other marks. It must be surrounded on all sides by a space equal in size to the cap height (the height of the “S” in Society).
Recommended Size
The suggested width is 1.75” for the preferred signature on most applications.
Typography
Adobe Garamond Pro is the preferred serif for general use. Palatino is an acceptable alternate. Fette Engschrift is the preferred sans serif; Impact can be used as a substitute.
Preferred Serif
Adobe Garamond Pro Regular
Adobe Garamond Pro Italic
Adobe Garamond Pro Semibold
Adobe Garamond Pro Semibold Italic
Adobe Garamond Pro Bold
Adobe Garamond Pro Bold Italic
Alternate Serif
Palatino Regular
Palatino Italic
Palatino Bold
Palatino Bold Italic
Preferred Sans Serif
Fette Engschrift
Alternate Sans Serif
Impact
Colors
The official SAC colors are SAC Red and SAC Blue, with an accent of SAC Ivory. The preferred signature is solid SAC Blue, but can also be shown in 100% Black or knocked out.
